Raw C®

Rawesome coconut water.

Embracing a completely raw approach, all lettering and illustrations were hand painted with brush and ink to create something new and striking. Raw C’s bold, textured branding now features proudly on the shelves of all major supermarkets and grocery stores across Australia.


Type of work –
Branding
Packaging Design
Illustration


Collaborators –
Strategy and Art Direction by Tuckshop Agency


Further reading –
Raw C





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Michael McMahon