MARA SALVATRUCHA The heavy use of signs and symbols within gang culture are employed not only to exclude others, but also to communicate meaning and purpose for...

WE ARE THE PLAGUE Inspired by Daniel Defoe's 1722 "Journal of the Plague Year", this type-based project dared to spread off the page and outside of campus walls...

THAT! What is that? Recognised as one of the leading suppliers of healthy desserts to Australians since 1974, ProPortion Foods approached Elmwood to design an all...

CURLY GIBBON A small, boutique brand made to accompany some baked brownies, muffins and cakes to market. The peculiar name and concept came from the bakers own...

MUNCHY'S Ranked the #1 biscuit brand of Malaysia, Munchy's approached Elmwood to redesign their Identity to try and re-connect with the current Malaysian youth...

DON'T WORK FOR PEANUTS A conversation I had with some design friends recently lead me to write this short piece on internships. More specifically on so called...

JULIO'S A brand born to introduce paletas [Mexican icy poles] into the Australian market. Julio's aligned to local beach culture and developed a strong graphic and...

COPY THIS This group-based research project looked into how universities are informing design students about copyright law. With the advent of advanced...

QUARTER SANS First of all, I'm not a typographer. Nonetheless, the sense of exploration I felt creating a font from sketch to a finished TTF file, was well worth...

LET'S TALK ABOUT THIS The lecture is one of the most commonly used instructional tools for higher educational institutions. This research project looked into the...

THE SENTINEL An exhibition of Arthur C. Clarke's original short story 'The Sentinel'. This experimental project revolved around the concept of manipulating...